The Missed-Call Text System Every Home-Service Business Should Have
When a contractor can't answer the phone, the customer calls someone else. An automated missed-call text costs almost nothing and saves the lead.
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Practical ideas and honest takes on AI, websites, and growing a small business.
Build an AI Review-Triage Workflow That Saves You Two Hours a Week
A step-by-step setup for pulling reviews from every platform into one daily summary with sentiment flags and draft responses ready for your edit.
The One Automation Small Businesses Should Build Before Buying Any CRM
A three-table lead intake system in Airtable and Make that catches more deals than the CRM you'll never finish setting up.
How to Get Your Home-Service Business Into Google's Local Pack
The three-result map pack is where HVAC, plumbing, and roofing customers call from. Here's what actually goes into ranking there.
How to Show Up in ChatGPT and Google AI Overviews When Customers Search Your Industry
The practical steps a small business can take this week to get cited in ChatGPT, Google AI Overviews, and other AI answer engines.
What 'AI Agent' Actually Means When a Vendor Says It
A plain-English glossary of the AI terms vendors use most, what each one actually means, and the questions to ask before buying.
Where Leads Actually Disappear in a Small Business
A walkthrough of the five places small businesses lose leads between form fill and booked job, and what to do about each one.
The AI Automations That Actually Earn Their Keep in a Small Business
A practical list of the AI automations that pay back the setup time for a small business, the ones that are oversold, and where to start.
GEO vs SEO: What Generative Engine Optimization Is and Why It Matters Now
What GEO is, how it differs from SEO, and why small businesses need their websites to be found by AI answer engines too, not just Google.
The Follow-Up Email You're Not Sending Is Your Cheapest Growth Lever
Most small businesses send a quote and wait. A simple follow-up sequence recovers lost deals and costs almost nothing to build.
SEO Is Dying. Here's What Replaces It.
Google AI Overviews and ChatGPT changed the research phase of customer decisions. Here's what GEO and topical authority mean for your content strategy.
What AI Can and Can't Do for a Small Business Right Now
An honest look at where AI actually helps a small business today, what it's oversold for, and how to tell the difference.
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